September 11, 2008

How to Keep Track of Your Adwords Click through Rate

 

You may not realize this, but Google’s Adwords is the most powerful marketing tool any marketer could use. In fact some marketers like to use Adwords to build their list. Instead of advertising a product, they provide a link in the ad to a landing page where an offer is provided once the visitor’s name and email address is captured. This is a good way to build business, and the only cost to you is by the click of the link in the ad.

 

The one good point about Adwords is that it is based on performance, and not bid price. So if your ad really performs well, Google may just place your ad to the top of the page. Adwords also uses CTR (click through rate), when calculating costs. If your ad clicks more than others, your ad will show up higher on the page, and your ad will cost less. The good part of Adwords is that the program keeps track of your keywords, phrases, and groups, so you can tell at a glance just what keywords or groups worked better than others.

 

The biggest factor for any businessman is in marketing his product or service. If you use Adwords, you can gain a lot of traffic or have your website set up to collect names for your mailing list. If you want to guarantee your website link will be shown in search results, you can always set up a Google Adwords account, and create campaigns. Whatever you do with Adwords, you still need to monitor the program.

 

To monitor your campaigns, you will need to log in everyday. This can be time consuming. What better way to work with your campaign than to allow us to help you monitor your campaign for you. We can provide a free report that shows the status of your campaign. With this free report, you also get a checkup with tips and improvement suggestions. And you get it from a real person.

 

If you also took advantage of the search engines by submitting your website, you may want to keep track of what the search engines are doing regarding sending traffic your way. For this you need the use of tools to help you monitor your website. Or you can do better by allowing us to help you. We can put together a free SEO report with tips and improvement suggestions from a real person. This way you can find out if your website is showing up and how much traffic you are getting.

Although we provide a free SEO report and free Adwords check, you are under no obligation whatsoever to do business with us.

 

Don’t be afraid to use Adwords if you like. You may find you will benefit greatly, by not only advertising your project, but you can also collect names for your mailing list.

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